This paper deals with power of the collective construction ofself-imagebased on the experience provided by TV Pinei -a community TV produced by users and professionals in Instituto Philippe Pinel/ Ministério da Saúde/Rio de Janeiro/Brazil. From a dialogue between the mastermind and coordinator of the project (1994/99) and a former user and TV team member, we speculated over self-portrait and social practices. The TV is seen as an importam tool for cultural intervention — which makes it possible for the creation of a new image of insanity. The practice provided by TV Pinel and the speculadons that result from the process are part of context of Redemocratization of Communication and the Brazilian Psychiatric Reform.@en
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