Article Brapci-Revistas

Técnicas de marketing aplicadas à biblioteca

Marketing techniques applied to the library

Cléa Dubeux Pinto Pimentel

Abordagens sobre a aplicação das técnicas de marketing pelos bibliotecários e sua influência na gerência das bibliotecas. Filosofia e desempenho em marketing. Adoção e implementação do conceito de marketing na biblioteca.@pt

Approaches on the application of marketing techniques by librarians and their influence on the management of libraries. Philosophy and performance marketing. Adoption and implementation of marketing concept in the library.@en

. Técnicas de marketing aplicadas à biblioteca marketing techniques applied to the library. Cadernos de biblioteconomia, [????].
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