This research aimed at investigating the potentiality of the utilization of virtual communities as a source of information for mercadological strategies in the tourism sector. Qualitative research â with on-line focus groups, was utilized. The results showed that people exchange real experiences and that this is spontaneous collaboration, which have creates positive effects, with regard to the acquisition of tourist products and services. Even though the information is passed on without the objective of negotiating goods or services, but only as a voluntary contribution between inter-agents in virtual communities.@en
Array ( [dateOfAvailability] => Array ( [pt] => Array ( [0] => Array ( [2008-11-18] => 31960 ) ) ) [hasAuthor] => Array ( [nn] => Array ( [0] => Array ( [Nelsio Rodrigues de Abreu] => 30108 ) [1] => Array ( [Renata Francisco Baldanza] => 30109 ) [2] => Array ( [Ricardo de Souza Sette] => 30110 ) ) ) [hasFileStorage] => Array ( [nn] => Array ( [0] => Array ( [_repository/477/2018/09/oai_ojs_testes_eci_ufmg_br_article_229#00029.pdf] => 43251 ) ) ) [hasPageEnd] => Array ( [pt] => Array ( [0] => Array ( [136] => 1847 ) ) ) [hasPageStart] => Array ( [pt] => Array ( [0] => Array ( [116] => 1194 ) ) ) [hasSectionOf] => Array ( [pt] => Array ( [0] => Array ( [Artigo científico] => 435 ) [1] => Array ( [Artigo] => 3 ) ) ) [hasSubject] => Array ( [pt] => Array ( [0] => Array ( [Comunidade virtual] => 7604 ) [1] => Array ( [Marketing] => 201034 ) [2] => Array ( [Internet] => 200249 ) [3] => Array ( [Turismo] => 175337 ) [4] => Array ( [Comunidades virtuais] => 172027 ) [5] => Array ( [Turismo] => 263772 ) [6] => Array ( [Turismo] => 8542 ) ) ) [wasPublicationInDate] => Array ( [nn] => Array ( [0] => Array ( [2008-11-18] => 280153 ) ) ) [hasLanguageExpression] => Array ( [nn] => Array ( [0] => Array ( [pt] => 232736 ) ) ) [hasLicense] => Array ( [nn] => Array ( [0] => Array ( [RESERVERD] => 234643 ) ) ) [isPartOfSource] => Array ( [pt] => Array ( [0] => Array ( [Perspectivas em ciência da informação] => 477 ) ) ) [hasIssueOf] => Array ( [pt] => Array ( [0] => Array ( [ISSUE:JNL:00029-2008-13-3] => 31958 ) ) ) [hasAbstract] => Array ( [en] => Array ( [0] => Array ( [This research aimed at investigating the potentiality of the utilization of virtual communities as a source of information for mercadological strategies in the tourism sector. Qualitative research â with on-line focus groups, was utilized. The results showed that people exchange real experiences and that this is spontaneous collaboration, which have creates positive effects, with regard to the acquisition of tourist products and services. Even though the information is passed on without the objective of negotiating goods or services, but only as a voluntary contribution between inter-agents in virtual communities.] => 0 ) [1] => Array ( [This research aimed at investigating the potentiality of the utilization of virtual communities as a source of information for mercadological strategies in the tourism sector. Qualitative research – with on-line focus groups, was utilized. The results showed that people exchange real experiences and that this is spontaneous collaboration, which have creates positive effects, with regard to the acquisition of tourist products and services. Even though the information is passed on without the objective of negotiating goods or services, but only as a voluntary contribution between inter-agents in virtual communities.] => 0 ) ) [pt] => Array ( [0] => Array ( [Esta pesquisa objetivou investigar a potencialidade da utilização de comunidades virtuais como fonte de informações para estratégias mercadológicas no setor de turismo. Utilizou-se uma pesquisa qualitativa com grupos focais on-line. Os resultados demonstraram que, através de colaboração espontânea, as pessoas trocam experiências vivenciadas, que surtem efeitos positivos no que tange à aquisição de produtos e serviços turísticos. Salienta-se que as informações são repassadas sem o objetivo de transacionar bens ou serviços, mas apenas como uma contribuição voluntária entre os interagentes das comunidades virtuais.] => 0 ) ) ) [hasID] => Array ( [nn] => Array ( [0] => Array ( [oai:ojs.testes.eci.ufmg.br:article/229] => 0 ) [1] => Array ( [oai:periodicos.ufmg.br:article/23559] => 0 ) ) ) [hasRegisterId] => Array ( [pt] => Array ( [0] => Array ( [http://portaldeperiodicos.eci.ufmg.br/index.php/pci/article/view/229] => 0 ) [1] => Array ( [https://periodicos.ufmg.br/index.php/pci/article/view/23559] => 0 ) ) ) [hasSource] => Array ( [pt] => Array ( [0] => Array ( [Perspectivas em Ciência da Informação; v. 13, n. 3 (2008); 116-136] => 0 ) [1] => Array ( [Perspectivas em Ciência da Informação; v. 13 n. 3 (2008); 116-136] => 0 ) [2] => Array ( [1413-9936] => 0 ) ) [nn] => Array ( [0] => Array ( [19815344] => 0 ) [1] => Array ( [1981-5344] => 0 ) ) ) [hasTitle] => Array ( [en] => Array ( [0] => Array ( [Virtual Communities as Environment Builders for Marketing Strategies: Locus for Information and Exchange of Real Experiences] => 0 ) ) [pt] => Array ( [0] => Array ( [Comunidades Virtuais como ambiente potencializador de estratégias mercadológicas: locus de informações e troca de experiências vivenciadas] => 0 ) ) ) [hasUrl] => Array ( [pt] => Array ( [0] => Array ( [http://portaldeperiodicos.eci.ufmg.br/index.php/pci/article/view/229/505] => 0 ) [1] => Array ( [https://periodicos.ufmg.br/index.php/pci/article/view/23559/19023] => 0 ) ) [nn] => Array ( [0] => Array ( [https://periodicos.ufmg.br/index.php/pci/article/view/23559] => 0 ) [1] => Array ( [https://periodicos.ufmg.br/index.php/pci/article/view/23559/19023] => 0 ) ) ) [prefLabel] => Array ( [pt] => Array ( [0] => Array ( [Oai:ojs.testes.eci.ufmg.br:article/229#00029] => 0 ) ) ) )
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