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Bibliotecas universitárias públicas no YouTube: métricas dos canais

Orestes Trevisol Neto
Ana clara cândido
Mateus Rebouças Nascimento
Priscila machado borges sena
Dayane Dornelles

It analyzes federal and state university libraries regarding the development of new ways of interaction and communication with their communities, based on YouTube viewing metrics. It is characterized as an exploratory and descriptive research which use a mixed approach with bibliographic and documentary research techniques. For the survey of Brazilian federal and state universities, the E-mec platform was used, in which the following filters were applied in the search: all federative units were considered, selecting only universities of a public federal and state public nature, totaling 110 universities. Based on the listed institutions, websites of the universities were accessed and later the tabs entitled Library and/or Library System were located. In the libraries tab, information about social networks, tutorials and YouTube channel was found. When this information was not found, it was searched directly on YouTube by the abbreviation of the university, associating it with library or library system. Thus, 57 library channels were located, channels starting from 1,000 subscribers, leaving 14 channels linked to 14 universities. University libraries in the south and southeast region consolidate their practices and services in the channels and the greater flow of publications and views in the channels corresponded to the period of social distancing, inferring that university libraries used the platform as a communication resource. The recurring themes in the 70 videos listed focus on the Lattes Curriculum, the standardization of academic works (citation, reference), use source’s information/research in databases, use of bibliographic managers (Mendeley, EndNote, Zotero), the construction of academic papers TCC, research project and scientific articles (writing) and academic plagiarism, use of Canva, Excel, Open Journal Systems.  @en

Analisa as bibliotecas universitárias federais e estaduais no que concerne ao desenvolvimento de novas formas de interação e comunicação com suas comunidades, a partir das métricas de visualização no YouTube. Caracteriza-se como uma pesquisa exploratória e descritiva, de abordagem mista com a aplicação das técnicas de pesquisa bibliográfica e documental. Para a identificação das universidades federais e estaduais brasileiras, recorreu-se a plataforma E-mec, no qual aplicaram-se os seguintes filtros na busca: sendo considerados todas as unidades federativas, selecionando apenas universidades de natureza pública federal e pública estadual, totalizando 110 universidades. Com base nas instituições listadas, foram acessados os sites das universidades e, posteriormente, localizadas as abas que se intitulavam de Biblioteca e ou Sistema de Biblioteca. Na aba das bibliotecas, localizou-se informação sobre redes sociais, tutoriais e canal no YouTube. Quando não localizadas essas informações, pesquisou-se diretamente no YouTube pela abreviatura da universidade, associando como biblioteca ou sistema de biblioteca.  Assim foram localizados 57 canais de bibliotecas, sendo delimitados os canais a partir de 1.000 inscritos, restando 14 deles vinculados às 14 universidades. As bibliotecas universitárias da região sul e sudeste consolidam suas práticas e serviços nos canais, e o maior fluxo de publicações e visualizações nos canais corresponderam ao período de distanciamento social, inferindo que as bibliotecas universitárias utilizaram a plataforma como recurso de comunicação. As temáticas recorrentes nos 70 vídeos listados focam o Currículo Lattes, a normalização de trabalhos acadêmicos (citação, referência), o uso de fontes de informação e pesquisa em bases de dados, a utilização dos gerenciadores bibliográficos (Mendeley, EndNote, Zotero), a construção de trabalhos acadêmicos TCC, projeto de pesquisa e artigos científicos (escrita), plágio acadêmico, uso do Canva, Excel, Open Jounal Systems.@pt

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