The culture of digital influencers has been investigated by several interpretations, since these individuals, in addition to the direct relationship they have with the platforms on which they operate, carry with them psychological, social, cultural and economic elements. This research consists of analyzing digital influencers on YouTube platform from perspective of informational practices, seeking to understand their performance before the public over time. Using the descriptive-exploratory method, it performs an empirical analysis of the performance of the main Brazilian Youtubers, based on social media metrics indicators from a set of videos from their channels on platform. It was concluded that social influence promotes the emergence of new meanings that are reformulated according to the current context.@en
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