Introduction/Objective: Quantitative-qualitative study, exploratory and descriptive, which aimed to identify and analyze the characteristics of scientific publications in green marketing, from 1991 to 2020. Methodology: The corpus of analysis consisted of articles indexed in the bibliographic platform Scopus, and analyzed using bibliometric indicators. Results: The results show that in the period investigated, 1,149 articles on the subject were published. The year 2020 had the highest number of articles published (161). The predominant language of publications is English. The United States of America was identified as the most productive country, and with the largest network of international research collaboration. The knowledge area Business, Management and Accounting concentrates almost a third of all publications. As for the trend towards collaborative research, 79% of the articles originated were obtained by more than one author. The most productive authors are Polonsky M.J., with fourteen authorships and Chen Y.S., with ten authorships. 498 journals published on green marketing, and âSustainabilityâ was the journal with the highest number of publications (49). The investigated corpus erected 36,559 citations, with an average of 31.81 citations per article. 53,877 references were used in the set of articles, these, only 18 sources 20 occurrences or more. A keyword analysis indicated that the term competitive advantage separates the zone of trivial information from the zone of research noise. Conclusion: Green marketing research has a temporal thematic progression characterized by five stages: consumer behavior, green marketing, sustainable development, and green products.@en
Array ( [dateOfAvailability] => Array ( [pt] => Array ( [0] => Array ( [2021-08-10] => 162365 ) ) ) [hasAuthor] => Array ( [nn] => Array ( [0] => Array ( [Rafael Felix da Silva] => 163040 ) [1] => Array ( [Edelvino Razzolini Filho] => 114939 ) ) ) [hasFileStorage] => Array ( [nn] => Array ( [0] => Array ( [_repository/285/2021/09/oai_ojs_periodicos_sbu_unicamp_br_article_8666154#00017.pdf] => 163937 ) ) ) [hasSectionOf] => Array ( [pt] => Array ( [0] => Array ( [Artigo] => 3 ) ) ) [hasSubject] => Array ( [pt] => Array ( [0] => Array ( [Estudo métrico da informação] => 6954 ) [1] => Array ( [Desenvolvimento sustentável] => 266016 ) [2] => Array ( [Produtividade científica] => 200097 ) [3] => Array ( [Estudos métricos da informação] => 269029 ) ) [en] => Array ( [0] => Array ( [Information metric studies] => 191583 ) [1] => Array ( [Sustainable development] => 265464 ) [2] => Array ( [Scientific production] => 273771 ) ) ) [wasPublicationInDate] => Array ( [nn] => Array ( [0] => Array ( [2021-08-10] => 261549 ) ) ) [hasLanguageExpression] => Array ( [nn] => Array ( [0] => Array ( [pt] => 232736 ) [1] => Array ( [en] => 232773 ) ) ) [hasLicense] => Array ( [nn] => Array ( [0] => Array ( [Copyright (c)] => 232755 ) [1] => Array ( [CCBY4.0] => 232756 ) ) ) [isPartOfSource] => Array ( [pt] => Array ( [0] => Array ( [Revista Digital de Biblioteconomia & Ciência da Informação] => 285 ) ) ) [hasIssueOf] => Array ( [pt] => Array ( [0] => Array ( [ISSUE:JNL:00017-2021-19-] => 152970 ) ) ) [hasAbstract] => Array ( [en] => Array ( [0] => Array ( [Introduction/Objective: Quantitative-qualitative study, exploratory and descriptive, which aimed to identify and analyze the characteristics of scientific publications in green marketing, from 1991 to 2020. Methodology: The corpus of analysis consisted of articles indexed in the bibliographic platform Scopus, and analyzed using bibliometric indicators. Results: The results show that in the period investigated, 1,149 articles on the subject were published. The year 2020 had the highest number of articles published (161). The predominant language of publications is English. The United States of America was identified as the most productive country, and with the largest network of international research collaboration. The knowledge area Business, Management and Accounting concentrates almost a third of all publications. As for the trend towards collaborative research, 79% of the articles originated were obtained by more than one author. The most productive authors are Polonsky M.J., with fourteen authorships and Chen Y.S., with ten authorships. 498 journals published on green marketing, and âSustainabilityâ was the journal with the highest number of publications (49). The investigated corpus erected 36,559 citations, with an average of 31.81 citations per article. 53,877 references were used in the set of articles, these, only 18 sources 20 occurrences or more. A keyword analysis indicated that the term competitive advantage separates the zone of trivial information from the zone of research noise. Conclusion: Green marketing research has a temporal thematic progression characterized by five stages: consumer behavior, green marketing, sustainable development, and green products.] => 0 ) [1] => Array ( [Introduction/Objective: Quantitative-qualitative study, exploratory and descriptive, which aimed to identify and analyze the characteristics of scientific publications in green marketing, from 1991 to 2020. Methodology: The corpus of analysis consisted of articles indexed in the bibliographic platform Scopus, and analyzed using bibliometric indicators. Results: The results show that in the period investigated, 1,149 articles on the subject were published. The year 2020 had the highest number of articles published (161). The predominant language of publications is English. The United States of America was identified as the most productive country, and with the largest network of international research collaboration. The knowledge area Business, Management and Accounting concentrates almost a third of all publications. As for the trend towards collaborative research, 79% of the articles originated were obtained by more than one author. The most productive authors are Polonsky M.J., with fourteen authorships and Chen Y.S., with ten authorships. 498 journals published on green marketing, and “Sustainability” was the journal with the highest number of publications (49). The investigated corpus erected 36,559 citations, with an average of 31.81 citations per article. 53,877 references were used in the set of articles, these, only 18 sources 20 occurrences or more. A keyword analysis indicated that the term competitive advantage separates the zone of trivial information from the zone of research noise. Conclusion: Green marketing research has a temporal thematic progression characterized by five stages: consumer behavior, green marketing, sustainable development, and green products.] => 0 ) ) [pt] => Array ( [0] => Array ( [Introdução/Objetivo: Estudo quantitativo-qualitativo, de natureza exploratória e descritiva, que objetivou identificar e analisar as características das publicações científicas em marketing verde, no período de 1991 a 2020. Metodologia: O corpus de análise foi constituído por artigos indexados na base Scopus, e analisado por meio de indicadores bibliométricos. Resultados: Os resultados mostram que no período investigado foram publicados 1.149 artigos sobre o tema. O ano de 2020 apresentou a maior quantidade de artigos publicados (161). O idioma predominante das publicações é o inglês. Os Estados Unidos da América foram identificados como país mais produtivo, e com maior rede de colaboração internacional de pesquisa. A área de conhecimento Negócios, Gestão e Contabilidade concentrou quase um terço de todas as publicações. Quanto aos autores há tendência à pesquisa colaborativa, 79% dos artigos analisados foram produzidos por mais de um autor. Os autores mais produtivos são Polonsky M. J., com quatorze autorias e Chen Y.S., com dez autorias. 498 periódicos publicaram sobre marketing verde, e o “Sustainability” foi o periódico com maior número de publicações (49). O corpus investigado recebeu 36.559 citações, com média de 31,81 citações por artigo. 53.877 referências foram utilizadas no conjunto dos artigos, destas, apenas 18 apresentaram 20 ocorrências ou mais. A análise das palavras-chave indicou que o termo vantagem competitiva separa a zona de informações triviais da zona de ruídos de pesquisa. Conclusão: As pesquisas sobre marketing verde tiveram uma progressão temática temporal caracterizada por cinco estágios: comportamento do consumidor, marketing verde, desenvolvimento sustentável, sustentabilidade e produtos verdes. ] => 0 ) ) ) [hasID] => Array ( [nn] => Array ( [0] => Array ( [oai:ojs.periodicos.sbu.unicamp.br:article/8666154] => 0 ) ) ) [hasRegisterId] => Array ( [pt] => Array ( [0] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154] => 0 ) [1] => Array ( [10.20396/rdbci.v19i00.8666154] => 0 ) ) ) [hasSource] => Array ( [pt] => Array ( [0] => Array ( [RDBCI: Digital Journal of Library and Information Science; Vol. 19 (2021): Countinous Publication; e021018] => 0 ) [1] => Array ( [RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação; v. 19 (2021): Publicação Contínua; e021018] => 0 ) [2] => Array ( [1678-765X] => 0 ) ) ) [hasTitle] => Array ( [en] => Array ( [0] => Array ( [Scientific publications about green marketing: a bibliometric perspective] => 0 ) ) [pt] => Array ( [0] => Array ( [Publicações científicas em marketing verde: uma perspectiva bibliométrica] => 0 ) ) ) [hasUrl] => Array ( [pt] => Array ( [0] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27157] => 0 ) [1] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27158] => 0 ) [2] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27159] => 0 ) [3] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27160] => 0 ) ) [nn] => Array ( [0] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154] => 0 ) [1] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27157] => 0 ) [2] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27158] => 0 ) [3] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27159] => 0 ) [4] => Array ( [https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27160] => 0 ) ) ) [prefLabel] => Array ( [pt] => Array ( [0] => Array ( [Oai:ojs.periodicos.sbu.unicamp.br:article/8666154#00017] => 0 ) ) ) [hasDOI] => Array ( [nn] => Array ( [0] => Array ( [10.20396/rdbci.v19i00.8666154] => 0 ) ) ) )
Loading ...