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    [responseDate] => 2026-04-30T13:36:18Z
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                            [identifier] => oai:revistasbnjm.sld.cu:article/1125
                            [datestamp] => 2026-03-26T17:12:56Z
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                                    [title] => Array
                                        (
                                            [0] => Neuroacoustics: A systematic review and predictive framework of neuromarketing for consumer behavior
                                            [1] => Neuroacústica: revisión sistemática y marco predictivo de Neuromarketing para el comportamiento del consumidor
                                        )

                                    [creator] => Array
                                        (
                                            [0] => Fernández Company, José Fernando
                                            [1] => García-Rodríguez, María
                                        )

                                    [subject] => Array
                                        (
                                            [0] => Neuroacoustics
                                            [1] => Neuromarketing
                                            [2] => Music
                                            [3] => Sonic Branding
                                            [4] => Consumer Behavior
                                            [5] => neural synchrony
                                            [6] => frontal alpha asymmetry
                                            [7] => auditory marketing stimuli
                                            [8] => consumer affective response
                                            [9] => sensory branding
                                            [10] => neuroacústica
                                            [11] => neuromarketing
                                            [12] => música
                                            [13] => branding sonoro
                                            [14] => comportamiento del consumidor
                                            [15] => sincronía neural
                                            [16] => asimetría alfa frontal
                                            [17] => estímulos auditivos de marketing
                                            [18] => respuesta afectiva del consumidor
                                            [19] => branding sensorial
                                        )

                                    [description] => Array
                                        (
                                            [0] => Objective. To synthesize recent evidence on how acoustic stimuli (music and sonic logos) shape neurophysiological responses and consumer behavior, and to propose a predictive neuromarketing framework for sound-based branding. Design/Methodology/Approach. A systematic review was conducted following the PRISMA model with experimental and quasi-experimental studies published between 2020 and 2025 in four databases. Eleven peer-reviewed studies met inclusion criteria, examining EEG, electrodermal activity, and behavioral outcomes following exposure to marketing-related auditory stimuli. Results/Discussion. Findings indicate that acoustic features such as tempo, timbre, and congruence significantly modulate emotional arousal, attention, brand perceptions, and behavioral intentions. Neurophysiological measures, particularly neural synchrony and frontal alpha asymmetry, emerged as robust predictors of engagement and preference. However, methodological heterogeneity and limited ecological validity constrain generalizability. Conclusions. Sound operates as an active neurocognitive driver of consumer responses, supporting a stimulus-organism-response framework for sonic branding. Contribution/Originality/Value. This review integrates neuroscience and marketing evidence to advance a Neuroacoustics conceptual model, offering actionable insights for strategically designing predictive audio-branding experiences.
                                            [1] => Objetivo. Sintetizar evidencia reciente sobre cómo los estímulos acústicos (música y logos sonoros) influyen en respuestas neurofisiológicas y en el comportamiento del consumidor, y proponer un marco predictivo de neuromarketing para el branding sonoro. Diseño/Metodología/Enfoque. Se realizó una revisión sistemática siguiendo el modelo PRISMA con estudios experimentales y cuasiexperimentales publicados entre 2020 y 2025 en cuatro bases de datos. Se incluyeron once estudios revisados por pares que analizaron EEG, actividad electrodérmica y métricas conductuales tras la exposición a estímulos auditivos de marketing. Resultados/Discusión. Las características acústicas (tempo, timbre y congruencia) modulan significativamente la activación emocional, la atención, las percepciones de marca y la intención conductual. Métricas como la sincronía neural y la asimetría alfa frontal emergen como predictores robustos del engagement y la preferencia, aunque la heterogeneidad metodológica limita la generalización. Conclusiones. El sonido actúa como un impulsor neurocognitivo activo del comportamiento del consumidor, respaldando un modelo estímulo-organismo-respuesta. Aporte/Originalidad/Valor. Se integra evidencia neurocientífica y de marketing para proponer un modelo neuroacústico aplicable al diseño estratégico del branding sonoro.
                                        )

                                    [publisher] => Biblioteca Nacional de Cuba José Martí
                                    [date] => 2026-03-26
                                    [type] => Array
                                        (
                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                        )

                                    [format] => application/pdf
                                    [identifier] => https://revistasbnjm.sld.cu/index.php/BAI/article/view/1125
                                    [source] => Array
                                        (
                                            [0] => Libraries. Research Annals; Vol. 22, No. 1 (2026): Bibliotecas. Anales de Investigación; 1-10
                                            [1] => Bibliotecas. Anales de investigación; Vol. 22, No. 1 (2026): Bibliotecas. Anales de Investigación; 1-10
                                            [2] => 1683-8947
                                            [3] => 0006-176X
                                        )

                                    [language] => spa
                                    [relation] => https://revistasbnjm.sld.cu/index.php/BAI/article/view/1125/839
                                    [rights] => Array
                                        (
                                            [0] => Derechos de autor 2026 José Fernando Fernández Company, María García-Rodríguez
                                            [1] => http://creativecommons.org/licenses/by-nc-sa/4.0
                                        )

                                )

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