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                            [identifier] => oai:revistasbnjm.sld.cu:article/1010
                            [datestamp] => 2025-05-23T18:27:25Z
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                                    [title] => Array
                                        (
                                            [0] => Study of young people in the community of Madrid in the face of fake political marketing noise on Social Networks (2019-2024)
                                            [1] => Estudio a jóvenes de la comunidad de Madrid ante la, fake political marketing noise, en las redes sociales (2019-2024)
                                        )

                                    [creator] => Array
                                        (
                                            [0] => Martin-Crespo, Miguel Angel
                                            [1] => Niño-González, José Ignacio
                                            [2] => Barberá->González, Rafael
                                        )

                                    [subject] => Array
                                        (
                                            [0] => Red Social; Jóvenes, Comunidad de Madrid; Fake political marketing noise; Política,
                                            [1] => Social network, Youth, Community of Madrid, Fake political marketing noise, Politics
                                        )

                                    [description] => Array
                                        (
                                            [0] => Objective: For many young people, social media is a multifunctional platform, but it lacks veracity filters to prevent messages distributed from being unrealistic. The noise generated on social media by politically motivated content is referred to as fake political marketing noise. Methodology: Using qualitative, quantitative, and positioning analysis methodology, this paper investigates how young people in the Community of Madrid perceive communications from political parties. Results and Discussion: The results show that they identify content that distorts reality and that their perception influences voting behavior. The most important attributes are described. Conclusions: It is clear that biased political content of dubious quality is consumed on social media. It is worth mentioning that 81% of young people surveyed perceive fake political marketing noise on social media and consume it to the end, always finishing watching it. Although this assumption is based on the desire to fully understand the content in order to act accordingly, it implies that the sender of such content benefits qualitatively. Contribution: To learn more about inaccurate and/or misleading fake content associated with the political sphere on social media, whether in the form of news, audiovisual content, advertising campaigns, etc., as a whole, an area we have called fake political marketing noise and which we call for further research. This is where the study on young people is located.
 
                                            [1] => Objetivo: Las redes sociales son para muchos, jóvenes plataformas con múltiples funcionalidades, pero carecen de filtros de veracidad que eviten que los mensajes distribuidos estén alejados de la realidad. El ruido generado en redes sociales por contenidos con intencionalidad política lo denominaremos fake political marketing noise. Metodología: Mediante una metodología cualitativa, cuantitativa y de análisis de posicionamiento, este trabajo indaga en cómo los jóvenes de la Comunidad de Madrid perciben las comunicaciones de los partidos políticos. Resultados y Discusión: los resultados muestran que identifican los contenidos que distorsionan la realidad y que su percepción tiene una influencia en su comportamiento a la hora de votar. Se describen los atributos más importantes. Conclusiones: supone de manifiesto que en redes sociales se consume contenido político sesgado, de calidad dudosa: cabe mencionar que el 81% de los jóvenes encuestados percibe fake political marketing noise en redes sociales, y lo consume hasta el final, termina siempre de verlo. Aunque este hecho se sitúe en el supuesto de querer conocerlo al completo para actuar en consecuencia, ello supone que el emisor de dicho tipo de contenido se beneficia cualitativamente. Aporte: conocer más acerca del contenido impreciso y/o engañoso fake asociado al ámbito político en redes sociales, ya sea en forma de noticias, contenido audiovisual, campañas de publicidad, etc. en su conjunto, área que hemos denominado fake marketing political noise y que convocamos a continuar su investigación, y donde es este caso, se sitúa el estudio en jóvenes.
                                        )

                                    [publisher] => Biblioteca Nacional de Cuba José Martí
                                    [date] => 2025-05-23
                                    [type] => Array
                                        (
                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                        )

                                    [format] => application/pdf
                                    [identifier] => https://revistasbnjm.sld.cu/index.php/BAI/article/view/1010
                                    [source] => Array
                                        (
                                            [0] => Libraries. Research Annals; Vol. 21 No. 2 (2025): Libraries. Annals of Research; 1-17
                                            [1] => Bibliotecas. Anales de investigación; Vol.21, No. 2 (2025): Bibliotecas. Anales de Investigación; 1-17
                                            [2] => 1683-8947
                                            [3] => 0006-176X
                                        )

                                    [language] => spa
                                    [relation] => https://revistasbnjm.sld.cu/index.php/BAI/article/view/1010/749
                                    [rights] => Array
                                        (
                                            [0] => Derechos de autor 2025 Miguel Angel Martin-Crespo, José Ignacio Niño-González, Rafael Barberá->González
                                            [1] => http://creativecommons.org/licenses/by-nc-sa/4.0
                                        )

                                )

                        )

                )

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