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                            [identifier] => oai:ojs2.ijsmc.pro-metrics.org:article/152
                            [datestamp] => 2025-07-25T20:03:35Z
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                                    [title] => Array
                                        (
                                            [0] => City marketing: A look at its research trajectory through bibliometric analysis
                                            [1] => Análisis Bibliométrico del Marketing de Ciudad: Tendencias, Enfoques y Áreas Emergentes
                                            [2] => Análise Bibliométrica do City Marketing: Tendências, Abordagens e Áreas Emergentes
                                        )

                                    [creator] => Cotrina-Coral, Greysi Samantha
                                    [subject] => Array
                                        (
                                            [0] => city marketing
                                            [1] => city branding
                                            [2] => bibliometric analysis
                                            [3] => urban marketing
                                            [4] => urban branding
                                            [5] => destination marketing
                                        )

                                    [description] => Array
                                        (
                                            [0] => Objective. A bibliometric study was conducted to identify research patterns around the city marketing topic.
Design/Methodology/Approach. We extracted documents from Scopus from 2000 to 2023. We then analyzed scientific production to identify productivity patterns at the institutional, journal, and author levels. Furthermore, the study employed network analysis to map the co-occurrence of terms and the co-citation of documents and journals. This was achieved using analytical tools such as VOSviewer, which enabled the visualization of connections and the identification of the most influential topics and literature.
Results/Discussion. Regarding geographical distribution, most of the most productive institutions are located in Europe, which suggests that this continent is at the vanguard of research in this field. The most productive journals are Information Communication Technologies and City Development and Cities. The researcher with the most publications is Escourido-Calvo, M., with five articles. Subsequently, several authors have published four articles, including Barajas, A., Braun, E., Karachalis, N., and Kavaratzis, M. The word clustering revealed three main themes: urban planning and development, city branding, and economic aspects of cities. The co-citation of journals revealed that the most prominent journals are on urbanism, geography, market research, and sustainability. Four clusters were identified with the co-citation of documents: Cluster 1: Urban Planning and City Image Management, Cluster 2: Urban Competitiveness and Economic Development, Cluster 3: Urban Image and Public Perception, and Cluster 4: Urban Culture and Regeneration.
Conclusions. This analysis indicates that European institutions predominantly research city marketing, a field well-represented in various academic journals on technology, sustainability, and innovation. The network analysis showed that cities utilize branding and marketing strategies to position themselves in a global market. From urban planning to image management, competitiveness, and culture, cities engage in a process of self-promotion, not only to attract tourists but also to attract investment and talent. The literature indicates that developing a robust brand identity, which incorporates economic, cultural, and administrative elements, is crucial.
                                            [1] => Este artículo presenta un análisis bibliométrico del campo del marketing de ciudad, una disciplina emergente que se ha convertido en un enfoque clave para el desarrollo urbano y la competitividad de ciudades a nivel global. Utilizando bases de datos científicas reconocidas, se analizan publicaciones académicas desde el año [inserta año de inicio] hasta [año final], identificando las principales tendencias, autores, revistas, y áreas de estudio más citadas. Los resultados revelan un crecimiento sostenido en el interés por el marketing de ciudad, especialmente en relación con el branding territorial, el turismo urbano y la planificación estratégica. Asimismo, se destacan las regiones geográficas y disciplinas académicas que han liderado la investigación en este campo. Este estudio proporciona una visión integral del estado actual del marketing de ciudad y su evolución, ofreciendo a investigadores y profesionales claves para comprender mejor las dinámicas de esta área interdisciplinaria.
                                            [2] => Este artigo apresenta uma análise bibliométrica do campo do city marketing, uma disciplina emergente que se tornou uma abordagem fundamental para o desenvolvimento urbano e a competitividade das cidades a nível global. Recorrendo a bases de dados científicas reconhecidas, são analisadas as publicações académicas desde [inserir ano de início] até [ano de fim], identificando as principais tendências, autores, revistas e áreas de estudo mais citadas. Os resultados revelam um crescimento sustentado do interesse pelo city marketing, sobretudo no que respeita ao branding territorial, ao turismo urbano e ao planeamento estratégico. Destaca também as regiões geográficas e as disciplinas académicas que têm liderado a investigação neste domínio. Este estudo fornece uma visão abrangente do estado atual do city marketing e da sua evolução, oferecendo aos investigadores e profissionais perspectivas fundamentais sobre a dinâmica desta área interdisciplinar.
                                        )

                                    [publisher] => Pro-Metrics
                                    [date] => 2025-07-25
                                    [type] => Array
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                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                            [2] => Peer-reviewed article
                                        )

                                    [format] => application/pdf
                                    [identifier] => Array
                                        (
                                            [0] => https://ijsmc.pro-metrics.org/index.php/i/article/view/152
                                            [1] => 10.47909/ijsmc.152
                                        )

                                    [source] => Array
                                        (
                                            [0] => Iberoamerican Journal of Science Measurement and Communication; Vol. 5 No. 3 (2025); 1-11
                                            [1] => Iberoamerican Journal of Science Measurement and Communication; Vol. 5 Núm. 3 (2025); 1-11
                                            [2] => Iberoamerican Journal of Science Measurement and Communication; Vol. 5 N.º 3 (2025); 1-11
                                            [3] => 2709-3158
                                            [4] => 2709-7595
                                        )

                                    [language] => eng
                                    [relation] => https://ijsmc.pro-metrics.org/index.php/i/article/view/152/172
                                    [rights] => Array
                                        (
                                            [0] => Copyright (c) 2025 Greysi Samantha Cotrina-Coral
                                            [1] => https://creativecommons.org/licenses/by-nc/4.0
                                        )

                                )

                        )

                )

        )

)