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            [journal] => stdClass Object
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                    [id_jnl] => 10
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    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 2019
                )

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    [2] => stdClass Object
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            [title] => Array
                (
                    [0] => Marketing em Sistemas de Informação: Visão Geral@pt
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        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => Defende a adocão do conceito de marketing como filosofia de ação administrativa em sistemas de informação, uma vez que a informação tem valor de troca: é um bem, com custo real, que proporciona utilidade e deve ser visualizada como insumo de produção. Aborda nesse tipo específico de organização a análise e segmentação de mercado, o produto, o preço, a promoção e a distribuição como estratégias de marketing.Marketing in information systems: a general viewAbstractThe concept of marketing should be adopted as aprinciple of administrative action in information systems, for information has an exchange value: it is a commodity with a real cost which provides utility and must be seen as a production input. In an information system an approach is made towards the market analysis and segmentation, the product, the price and the promotion and distribution as marketing strategies.@pt
                )

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    [4] => stdClass Object
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            [author] => Array
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                    [0] => Amélia Silveira
                )

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    [5] => stdClass Object
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            [subject] => Array
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                    [0] => Marketing.sistemas de informação@pt
                )

        )

    [6] => stdClass Object
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            [source] => stdClass Object
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                    [vol] => 15
                    [nr] => 1
                    [year] => 1986
                    [theme] => 
                )

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    [7] => stdClass Object
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            [datePub] => Array
                (
                    [0] => 1986-06-30
                )

        )

    [8] => stdClass Object
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            [DOI] => Array
                (
                    [0] => stdClass Object
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                            [type] => DOI
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                                    [0] => 10.18225/ci.inf.v15i1.247
                                )

                        )

                    [1] => stdClass Object
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                            [type] => DOI
                            [value] => Array
                                (
                                    [0] => 10.18225/ci.inf.v15i1.247.g247
                                )

                        )

                )

        )

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                                    [0] => https://revista.ibict.br/ciinf/article/view/247
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                    [1] => stdClass Object
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                                    [0] => https://revista.ibict.br/ciinf/article/view/247/247
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    [10] => stdClass Object
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            [language] => Array
                (
                    [0] => pt
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        )

    [11] => stdClass Object
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            [license] => Array
                (
                    [0] => stdClass Object
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                            [@xml:lang] => pt-BR
                            [#text] => Copyright (c) 1969 Amélia Silveira
                        )

                )

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)