Array
(
    [0] => stdClass Object
        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 71
                )

        )

    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 438
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => Importance of marketing plan and social networks in improving the positioning of the municipality of Tepatlaxco, Veracruz, Mexico@en
                    [1] => Importancia del plan de marketing y de las redes sociales en la mejora del posicionamiento del municipio de Tepatlaxco, Veracruz, México@es
                )

        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => The purpose of the research was to analyze the importance of a digital marketing plan and its corresponding follow-up for the improvement of the positioning of a governmental entity based on the use of social networks. The study, according to the type of analysis, is a non-experimental design where the independent variable was controlled, and the dependent variable was measured longitudinally under a quantitative approach. Based on a case study of the municipality of Tepatlaxco in the state of Veracruz. To test the hypothesis, the research was divided into two phases, the first consisted of the implementation of a marketing plan for the tourism Facebook page of the municipality of Tepatlaxco and the implementation of other digital media such as a website and Tiktok. For the second phase, a data collection instrument (questionnaire) was used, which was answered by a total of 200 followers of the pagina de Facebook. The results obtained show that a digital marketing plan does influence the positioning of the government entity. Therefore, it is concluded that social networks and digital media in any institution should be guided through a digital marketing plan to achieve the goals of interaction.@en
                    [1] => El objetivo de la investigación es analizar la importancia de un plan de marketing digital y su correspondiente seguimiento para la mejora del posicionamiento de una entidad gubernamental, esto, a partir del uso de redes sociales. El estudio, según el tipo de análisis, tiene un diseño no experimental; se controló la variable independiente y se buscó medir la variable dependiente de una forma longitudinal, bajo un enfoque cuantitativo. El caso de estudio lo constituyó el municipio de Tepatlaxco perteneciente al estado de Veracruz, México. Con el fin de comprobar la hipótesis, la investigación se dividió en dos fases; en la primera, se implementó un plan de marketing dirigido a promover el turismo mediante la página de Facebook del municipio de Tepatlaxco; también se sumaron otros medios digitales como una página web y la aplicación TikTok. En la segunda fase, se aplicó un instrumento de obtención de datos (cuestionario), que fue respondido por un total de 200 seguidores de la página de Facebook. Los resultados permiten confirmar que el plan de marketing digital influyó en el posicionamiento de la entidad gubernamental. Por lo que se concluye que las redes sociales y los medios digitales de cualquier institución se deben guiar a través de un plan de marketing digital, a efectos de alcanzar las metas de interacción.@es
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => Yesenia Castillo Galvan
                    [1] => Oscar Yahevh Carrera Mora
                    [2] => Saulo Sinforoso Martínez
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                    [0] => Public administration@en
                    [1] => Digital marketing plan@en
                    [2] => Positioning@en
                    [3] => Social media@en
                    [4] => Administración pública@es
                    [5] => Plan de marketing digital@es
                    [6] => Posicionamiento@es
                    [7] => Redes sociales@es
                )

        )

    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => volumen
                    [nr] => nero
                    [year] =>  2024
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2024-11-27
                )

        )

    [8] => stdClass Object
        (
            [DOI] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => DOI
                            [value] => Array
                                (
                                    [0] => 10.15517/eci.v14i2.58277
                                )

                        )

                )

        )

    [9] => stdClass Object
        (
            [http] => Array
                (
                    [0] => stdClass Object
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                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://revistas.ucr.ac.cr/index.php/eciencias/article/view/58277
                                )

                        )

                    [1] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://revistas.ucr.ac.cr/index.php/eciencias/article/view/58277/62171
                                )

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                )

        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => es
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => RESERVED
                    [1] => http://creativecommons.org/licenses/by-nc-sa/4.0
                )

        )

)