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                            [identifier] => oai:ojs2.infonomy.profesionaldelainformacion.com:article/72
                            [datestamp] => 2024-09-20T10:21:04Z
                            [setSpec] => infonomy:Extensi%C3%B3n
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                                (
                                    [title] => Array
                                        (
                                            [0] => Public health communication strategies: Study of their effectiveness
                                            [1] => Estrategias de comunicación en salud pública: estudio de su efectividad
                                        )

                                    [creator] => Array
                                        (
                                            [0] => Faus-Real, Mireia
                                            [1] => Alonso-Pla, Francisco
                                            [2] => Fernández-Fernández, Cesáreo
                                        )

                                    [subject] => Array
                                        (
                                            [0] => Comunicación social
                                            [1] => Salud pública
                                            [2] => Estrategias de Comunicación
                                            [3] => Campañas de comunicación
                                            [4] => Redes sociales
                                            [5] => Comunicación exterior
                                            [6] => Problemáticas sociales
                                            [7] => Seguridad vial
                                            [8] => COVID-19
                                            [9] => Inteligencia artificial y Big-data
                                            [10] => Evaluación
                                            [11] => Social communication
                                            [12] => Public health
                                            [13] => Communication strategies
                                            [14] => Communication campaigns
                                            [15] => Social networks
                                            [16] => External communication
                                            [17] => Social issues
                                            [18] => Road safety
                                            [19] => COVID-19
                                            [20] => Artificial intelligence and Big-data
                                            [21] => Evaluation
                                        )

                                    [description] => Array
                                        (
                                            [0] => Talking about public health necessarily entails, in addition to other considerations, talking about communication. Without effective communication aimed at the population, public health will have significant impediments to its proper development and implementation, beyond other aspects of an economic, social, planning, political, etc. nature. This article focuses on discerning, from scientific evidence and analysis, the best practices and communication strategies related to public health, while identifying shortcomings and possible errors in this regard, in order to try to provide recommendations or guidelines to improve their effectiveness.
                                            [1] => Hablar de salud pública conlleva necesariamente, aparte de otras consideraciones, hablar de comunicación. Sin una comunicación efectiva orientada a la población, la salud pública tendrá importantes impedimentos para su correcto desarrollo e implementación, más allá de otros aspectos de índole económicos, sociales, de planificación, políticos, etc. El presente artículo se centra en discernir, desde las evidencias y el análisis científicos, sobre las mejores prácticas y estrategias de comunicación relativas a la salud pública, a la vez que identificar carencias y posibles errores al respecto, para tratar de proporcionar recomendaciones o guías que mejoren su efectividad.
                                        )

                                    [publisher] => Ediciones Profesionales de la Información S.L. (EPI SL)
                                    [date] => 2024-09-18
                                    [type] => Array
                                        (
                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                        )

                                    [format] => Array
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                                            [0] => application/pdf
                                            [1] => application/pdf
                                        )

                                    [identifier] => Array
                                        (
                                            [0] => https://infonomy.scimagoepi.com/index.php/infonomy/article/view/72
                                            [1] => 10.3145/infonomy.24.054
                                        )

                                    [source] => Array
                                        (
                                            [0] => Infonomy; Vol. 2 No. 5 (2024): Health Communication
                                            [1] => Infonomy; Vol. 2 Núm. 5 (2024): Comunicación de salud
                                            [2] => 2990-2290
                                        )

                                    [language] => Array
                                        (
                                            [0] => spa
                                            [1] => eng
                                        )

                                    [relation] => Array
                                        (
                                            [0] => https://infonomy.scimagoepi.com/index.php/infonomy/article/view/72/102
                                            [1] => https://infonomy.scimagoepi.com/index.php/infonomy/article/view/72/103
                                        )

                                    [rights] => Array
                                        (
                                            [0] => Derechos de autor 2024 Mireia Faus-Real, Francisco Alonso-Pla, Cesáreo Fernández-Fernández
                                            [1] => https://creativecommons.org/licenses/by/4.0
                                        )

                                )

                        )

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