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    [responseDate] => 2024-11-19T13:27:45Z
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                            [identifier] => oai:ojs2.infonomy.profesionaldelainformacion.com:article/47
                            [datestamp] => 2024-04-11T06:05:04Z
                            [setSpec] => infonomy:Secci%C3%B3n+tem%C3%A1tica
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                                (
                                    [title] => Array
                                        (
                                            [0] => Bibliographic review on the use of social networks in the communication of universities
                                            [1] => Revisión bibliográfica sobre el uso de redes sociales en la comunicación de universidades
                                        )

                                    [creator] => Array
                                        (
                                            [0] => Torrente-Martínez, María-Jesús
                                            [1] => Cabrera-Méndez, Marga
                                        )

                                    [subject] => Array
                                        (
                                            [0] => Comunicación universitaria
                                            [1] => Redes sociales
                                            [2] => Estrategia digital
                                            [3] => Universidad
                                            [4] => Revisión bibliográfica
                                            [5] => Comunicación digital
                                            [6] => Vida universitaria
                                            [7] => Gestión universitaria
                                            [8] => Marketing
                                            [9] => Reputación
                                            [10] => University communication
                                            [11] => Social networks
                                            [12] => Digital strategy
                                            [13] => University
                                            [14] => Literature review
                                            [15] => Digital communication
                                            [16] => University life
                                            [17] => University management
                                            [18] => Marketing
                                            [19] => Reputation
                                        )

                                    [description] => Array
                                        (
                                            [0] => Universities have embraced digital communication to attract new students, strengthen their brand, and boost science outreach. The article reviews the literature on the impact of the Internet on university communication, focusing on the integration of social media. It highlights the importance of the Social Media Plan (PMS) and the role of the community manager in Spanish universities. However, it is pointed out that current management does not reach the desired standard due to lack of support, weaknesses in the communication departments, and scarcity of resources. The need for an effective strategy is emphasized. The importance of directing efforts toward the target audience, creating relevant content, and encouraging interaction to build a valued community is highlighted. Expert management and the development of a content plan are recommended.
                                            [1] => Las universidades han adoptado la comunicación digital para atraer nuevos estudiantes, fortalecer su marca e impulsar la divulgación científica. El artículo revisa la literatura sobre el impacto de internet en la comunicación universitaria, enfocándose en la integración de medios sociales. Se destaca la importancia del Plan de Medios Sociales (PMS) y del rol del community manager en las universidades españolas. Sin embargo, se señala que la gestión actual no alcanza el estándar deseado debido a la falta de apoyo, debilidades en los departamentos de comunicación y escasez de recursos. Se enfatiza la necesidad de una estrategia eficaz. Se resalta la importancia de dirigir esfuerzos hacia el público objetivo, crear contenidos relevantes y fomentar la interacción para construir una comunidad valorada. Se recomienda la gestión por expertos y la elaboración de un plan de contenidos. 
                                        )

                                    [publisher] => Ediciones Profesionales de la Información S.L. (EPI SL)
                                    [date] => 2024-04-11
                                    [type] => Array
                                        (
                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                        )

                                    [format] => application/pdf
                                    [identifier] => Array
                                        (
                                            [0] => https://infonomy.scimagoepi.com/index.php/infonomy/article/view/47
                                            [1] => 10.3145/infonomy.24.029
                                        )

                                    [source] => Array
                                        (
                                            [0] => Infonomy; Vol. 2 No. 2 (2024): Social networks, blogs, and web 2.0
                                            [1] => Infonomy; Vol. 2 Núm. 2 (2024): Redes sociales, blogs y web 2.0
                                            [2] => 2990-2290
                                        )

                                    [language] => spa
                                    [relation] => https://infonomy.scimagoepi.com/index.php/infonomy/article/view/47/76
                                    [rights] => Array
                                        (
                                            [0] => Derechos de autor 2024 María-Jesús Torrente-Martínez, Marga Cabrera-Méndez
                                            [1] => https://creativecommons.org/licenses/by/4.0
                                        )

                                )

                        )

                )

        )

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