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                            [identifier] => oai:ojs2.ijsmc.pro-metrics.org:article/118
                            [datestamp] => 2024-10-17T11:02:38Z
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                                    [title] => Array
                                        (
                                            [0] => Which are the most influential marketing journals for Latin American researchers? A journal co-citation analysis
                                            [1] => ¿Cuáles son las revistas de marketing más influyentes para los investigadores latinoamericanos? Un análisis de cocitaciones de revistas
                                            [2] => Quais são as revistas de marketing mais influentes para os pesquisadores latino-americanos? Uma análise de cocitação de periódicos
                                        )

                                    [creator] => Array
                                        (
                                            [0] => Seijas-Díaz, Gabriel
                                            [1] => Reátegui-Villacorta, Karen
                                            [2] => Barbachan-Ruales, Enrique Alejandro
                                            [3] => Cabel-Rabines, Jessica Del Pilar
                                            [4] => Cueto-Orbe, Rosa Elena
                                            [5] => Riva-Ruiz, Raidith
                                        )

                                    [subject] => Array
                                        (
                                            [0] => marketing
                                            [1] => Latin American research
                                            [2] => journal co-citation analysis
                                            [3] => journal mapping
                                        )

                                    [description] => Array
                                        (
                                            [0] => Objective. We aimed to identify which marketing journals are the most influential for Latin American researchers.
Methodology. We used data from 15226 documents indexed in Scopus from 2000 to 2023. We employed a journal co-citation analysis to visualize the journals' representativeness over time. The clusters formed, and the areas they represented were analyzed, and the clusters were then compared in the two defined periods (2000-2011/2012-2023).
Results. The following journals are considered to be among the most influential and representative of the Latin American marketing research community: the Journal of Marketing, the Journal of Business Research, the European Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing Management, the Journal of the Academy of Marketing Science, and the Industrial Marketing Management. The co-citation maps indicate that the initial period of research was still in its infancy, with only classic North American journals represented. However, from the second period onwards, the traditional North American and European journals are evident, as well as a group of Latin American journals with a focus on management, business, and business administration.
Conclusion. Latin American researchers utilize classical journals to support their research. However, a greater presence of Latin American journals has only been observed in the last decade. This is a peculiar phenomenon because research published in North American and European journals seems to be the major intellectual reference.
                                            [1] => Quais são as revistas de marketing mais influentes para os pesquisadores latino-americanos? Uma análise de cocitação de periódicos
                                            [2] => Quais são as revistas de marketing mais influentes para os pesquisadores latino-americanos? Uma análise de cocitação de periódicos
                                        )

                                    [publisher] => Pro-Metrics
                                    [date] => 2024-07-29
                                    [type] => Array
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                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                            [2] => Peer-reviewed article
                                        )

                                    [format] => application/pdf
                                    [identifier] => Array
                                        (
                                            [0] => https://ijsmc.pro-metrics.org/index.php/i/article/view/118
                                            [1] => 10.47909/ijsmc.118
                                        )

                                    [source] => Array
                                        (
                                            [0] => Iberoamerican Journal of Science Measurement and Communication; Vol. 4 No. 2 (2024): Iberoamerican Journal of Science Measurement and Communication; 1-12
                                            [1] => 2709-3158
                                            [2] => 2709-7595
                                        )

                                    [language] => eng
                                    [relation] => https://ijsmc.pro-metrics.org/index.php/i/article/view/118/85
                                    [rights] => Array
                                        (
                                            [0] => Copyright (c) 2024 Gabriel Seijas-Díaz, Karen Reátegui-Villacorta, Enrique Alejandro Barbachan-Ruales, Jessica Del Pilar Cabel-Rabines, Rosa Elena Cueto-Orbe, Raidith Riva-Ruiz
                                            [1] => https://creativecommons.org/licenses/by-nc/4.0
                                        )

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