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                            [identifier] => oai:ojs.letras.up.pt/ojs:article/10997
                            [datestamp] => 2022-08-12T13:54:30Z
                            [setSpec] => prismacom:ART
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                                    [title] => Array
                                        (
                                            [0] => Digital marketing: a study from the perspective of the fast food Burger King brasil
                                            [1] => Marketing digital: um estudo sob a perspectiva da rede de fast food Burger King brasil
                                        )

                                    [creator] => Array
                                        (
                                            [0] => Toledo, Luciano Augusto 
                                            [1] => Lima Junior, Alexandre Santos 
                                            [2] => Pace, Lucas Marçal Franzé 
                                            [3] => Cunha, Renan Abujamra da 
                                            [4] => Mendonça, Sérgio Baeta de 
                                            [5] => Toledo, Luiz Alberto 
                                        )

                                    [description] => Array
                                        (
                                            [0] => The article is structured along the lines of qualitative research. Through the case study, the premise is to investigate how digital marketing is applied in the fast food company Burger King. With the application of the Collective Subject Discourse, contextual clues are listed that allow to investigate the use of digital marketing within the context of a food company in Brazil. Through the analysis of speeches included in the material studied, it was possible to verify that digital marketing at Burger King occurs through the application of inbound marketing. It allows the use of digital social networks for the purpose of disseminating relevant content to the target audience and potential customers.
                                            [1] => O artigo é estruturado sob os moldes de pesquisa qualitativa. Por meio do estudo de caso o mesmo tem como premissa investigar como o Marketing digital é aplicado na empresa de Fast Food Burger King. Com a aplicação do Discurso do Sujeito Coletivo são elencados indícios contextuais que permitem apurar a utilização do marketing digital dentro de um contexto de uma empresa de alimentos no Brasil. Por meio da análise de discursos incluídos no material estudado foi possível verificar que o marketing digital no Burger King ocorre por meio da aplicação do inbound marketing. O mesmo permite o uso das redes sociais digitais com o propósito de divulgação de conteúdo pertinente ao público alvo e a potenciais clientes.
                                        )

                                    [publisher] => FLUP / CITCEM – Centro de Investigação Transdisciplinar Cultura, Espaço e Memória
                                    [date] => 2021-11-29
                                    [type] => Array
                                        (
                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                            [2] => article
                                        )

                                    [format] => application/pdf
                                    [identifier] => https://ojs.letras.up.pt/index.php/prismacom/article/view/10997
                                    [source] => Array
                                        (
                                            [0] => PRISMA.COM; Vol. 45 (2021): Prisma.com
                                            [1] => 1646-3153
                                        )

                                    [language] => por
                                    [relation] => https://ojs.letras.up.pt/index.php/prismacom/article/view/10997/10064
                                    [rights] => http://creativecommons.org/licenses/by/4.0
                                )

                        )

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