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    [0] => stdClass Object
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            [journal] => stdClass Object
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                    [id_jnl] => 2
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    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 1191
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => Sell Libraries : strategies of cultural marketing used by the public libraries in Rio Grande do Sul@en
                    [1] => Vendem-se Bibliotecas: estratégias de marketing cultural utilizadas pelas bibliotecas públicas do RS@pt
                )

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    [3] => stdClass Object
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            [abstract] => Array
                (
                    [0] => Study carried out with the objective of discussing the use of the cultural marketing in public libraries in the state of Rio Grande do Sul. It approaches the concepts of culture, patronage, sponsorship, marketing, institutional and cultural marketing, adapting them to the context of public libraries. It analyzes the cultural laws of tax incentives and sponsorships. It discusses the practice of cultural marketing in libraries and the possibilities of sponsorship of physical and legal people. It evaluates the effectiveness of cultural marketing as a strategy to expand public recognition of the library as social institution. It concludes by emphasizing the need of greater boldness among library professionals in the use of tools of cultural marketing.@en
                    [1] => Estudo realizado com o objetivo de discutir o uso do marketing cultural em bibliotecas públicas no estado do Rio Grande do Sul. Aborda os conceitos de cultura, mecenato, patrocínio, marketing, marketing institucional e cultural, adaptando-os ao contexto das bibliotecas públicas. Analisa as leis de incentivo fiscal e os patrocínios culturais. Discute a prática de marketing cultural em bibliotecas e as possibilidades de patrocínio de pessoas físicas e jurídicas. Avalia a eficácia do marketing cultural como estratégia para ampliar o reconhecimento público da biblioteca como instituição social. Conclui ao enfatizar a necessidade de maior ousadia entre os profissionais no uso de ferramentas de marketing cultural.@pt
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => Rejane Cristina Job
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                    [0] => Marketing cultural@pt
                    [1] => Biblioteca pública.@pt
                    [2] => Cultural marketing. public libraries.@en
                )

        )

    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 10
                    [nr] => 2
                    [year] => 2004
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2006-12-09
                )

        )

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        (
            [DOI] => Array
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                )

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    [9] => stdClass Object
        (
            [http] => Array
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                    [0] => stdClass Object
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                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://seer.ufrgs.br/index.php/EmQuestao/article/view/107
                                )

                        )

                    [1] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://seer.ufrgs.br/index.php/EmQuestao/article/view/107/65
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                )

        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => pt
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => Copr
                    [1] => CCBY4.0
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        )

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