Array
(
    [0] => stdClass Object
        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 96
                )

        )

    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 1008
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => Book covers as a marketing editorial tool@en
                    [1] => Las cubiertas de los libros como mecanismo de marketing editorial@es
                )

        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => The Spanish publishing industry occupies a noteworthy position in the editing, designing, printing and marketing of books and magazines throughout the world. In Europe, only England and Germany surpass Spain’s level of production. In Latin America, which is a natural market, book sales represent an important part of the exports, including to Brazil and the United States. However, it is not easy to publish a book nowadays, despite the fact that book publication dates back for well over 1,500 years, because modern technology has displaced paper as a major means for communication. In the creative process, Design has become an indispensable element. The book cover helps to sell a book and it is a fundamental marketing tool. For this reason, publishing companies rely heavily on quality illustrators and illustrations in order to enhance the appeal of the book. This aspect of the Spanish publishing world is analyzed through a study of the leading publishing companies.@en
                    [1] => La industrial editorial española ocupa un lugar destacado en la edición, diseño, impresión y comercialización de libros y revistas dentro del panorama mundial. En Europa, sólo Inglaterra y Alemania superan el proceso productivo de España. En Latinoamérica, nuestro mercado natural, las ventas de libros suponen una parte importante de nuestras exportaciones, incluido Brasil y Estados Unidos. Pero, hacer un libro, a pesar de ser una industria milenaria, no resulta fácil, ahora que la tecnología desplaza el papel como elemento de comunicación. En el proceso de creación, el diseño se ha convertido en un elemento indispensable. La cubierta ayuda a vender un libro y es un elemento fundamental del marketing. Por este motivo, las editoriales apuestan por ilustradores e ilustraciones de calidad para hacer más atractiva la venta. Se propone un análisis de este aspecto del mundo editorial español, a través de las principales editoriales.@es
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => Juan Miguel Sánchez Vigil
                    [1] => Juan Carlos Marcos Recio
                    [2] => Ricardo Villegas Tovar
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                )

        )

    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 2
                    [nr] => 
                    [year] => 2008
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2008-09-15
                )

        )

    [8] => stdClass Object
        (
            [DOI] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => DOI
                            [value] => Array
                                (
                                    [0] => 10.54886/ibersid.v2i.2204
                                )

                        )

                )

        )

    [9] => stdClass Object
        (
            [http] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/ibersid/article/view/2204
                                )

                        )

                    [1] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/ibersid/article/view/2204/1965
                                )

                        )

                )

        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => es
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => RESERVED
                    [1] => by-nc-nd/4.0
                )

        )

)