Array
(
    [0] => stdClass Object
        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 97
                )

        )

    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 999
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => The Internet corporative visual identity of Spanish university libraries@en
                    [1] => Los elementos de identidad visual corporativa de las bibliotecas universitarias españolas proyectados a través de Internet@es
                )

        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => We focused our attention on the exhaustive study of the elements of corporate visual identity projected through Internet by Spanish university libraries. We have started from the fact that corporate personality or public personality corresponds to the intentional image that an organization tries to show to the public; everything is directed towards this purpose and prepared and calculated to get a good result. The methodology entailed, firstly, locating and analyzing the websites of the Spanish university libraries, and then identifying the elements of the corporate visual identity. These elements would be the ones included in the program of corporate visual identity. Once all the libraries were analyzed, and after verifying which elements of the corporate identity are present in each library, we made a study focused on the definition and classification of the forms and styles of corporate visual identity that predominate in the Spanish university libraries.@en
                    [1] => Nos centramos en el estudio exhaustivo de los elementos de identidad visual corporativa proyectados a través de Internet por las bibliotecas universitarias españolas. Hemos partido de que la personalidad corporativa o personalidad pública se corresponde con la imagen intencional que una organización pretende proyectar en la mente del público; todo ello está orientado hacia ese fin y todo se prepara y calcula para obtener un buen resultado. En la construcción de la personalidad corporativa juega un importante papel la identidad visual, que en el caso de una biblioteca va a ser la traducción simbólica de su identidad corporativa, la cual debe ser fruto de un programa o manual de normas de uso que establece los procedimientos para aplicarla correctamente. Con los datos obtenidos hemos definido y clasificado los elementos relacionados con la identidad visual corporativa que reflejan las páginas web.@es
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => José Luis Herrera Morillas
                    [1] => Margarita Pérez Pulido
                    [2] => Victoria Carrillo Durán
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                )

        )

    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 13
                    [nr] => 2
                    [year] => 2007
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2007-12-30
                )

        )

    [8] => stdClass Object
        (
            [DOI] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => DOI
                            [value] => Array
                                (
                                    [0] => 10.54886/scire.v13i2.1718
                                )

                        )

                )

        )

    [9] => stdClass Object
        (
            [http] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/scire/article/view/1718
                                )

                        )

                    [1] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/scire/article/view/1718/1690
                                )

                        )

                )

        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => es
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => RESERVED
                    [1] => by-nc-nd/4.0
                )

        )

)