Array
(
    [0] => stdClass Object
        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 97
                )

        )

    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 999
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => The Image in advertising: Photography at the service of advertising documentation and author´s rights@en
                    [1] => La imagen en la publicidad: la fotografía al servicio de la documentación publicitaria y los derechos de autor@es
                )

        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => The value of the image occupies increasingly more space and time in the communications media. The way people behave, the way they live and the way they shop is all influenced by advertising. But, what lies behind that image? What does a brand name mean to society? The use of photographs is studied from the artistic point of view, the communications point of view and the author’s rights, as well their respective international standardization. Furthermore, the documentary treatment given to the image and the photograph used in the fields of advertising and public relations serve as a reference for the conservation of the advertising patrimony. Therefore, images have to be selected, submitted to a documentary analysis, their corresponding legal rights established and then they have to be organized so that their utilization proves to be more effective. Advertising, without an image, would hardly be effective, but in order to present any communication strategy, it is also necessary to conduct a study, investigations and an analysis of what the image furnishes to said advertising@en
                    [1] => El valor de la imagen ocupa cada vez más espacio y tiempo en los medios de comunicación. La forma de ser de las personas, la manera de vivir o de comprar está influenciada por la publicidad. Pero ¿qué hay tras la imagen?, ¿qué aporta una marca a la sociedad? Se estudia el tratamiento fotográfico desde el punto de vista del arte, de la comunicación y de los derechos de autor, así como su normalización a nivel internacional; además, el tratamiento documental de la imagen y de la fotografía usada en la publicidad y las relaciones públicas como referente para la conservación del patrimonio publicitario. Para ello, se han de seleccionar las imágenes, someterlas a un análisis documental, establecer los derechos legales que tienen y organizarlas para que su recuperación sea más efectiva. La publicidad, sin la imagen, no sería apenas efectiva, pero para plantear cualquier estrategia de comunicación se requiere también un estudio, una investigación y un análisis de lo que la imagen aporta a la misma@es
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => Juan Carlos Marcos Recio
                    [1] => Juan Miguel Sánchez Vigil
                    [2] => Ricardo Villegas Tovar
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                )

        )

    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 11
                    [nr] => 2
                    [year] => 2005
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2005-06-01
                )

        )

    [8] => stdClass Object
        (
            [DOI] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => DOI
                            [value] => Array
                                (
                                    [0] => 10.54886/scire.v11i2.1524
                                )

                        )

                )

        )

    [9] => stdClass Object
        (
            [http] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/scire/article/view/1524
                                )

                        )

                    [1] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/scire/article/view/1524/1502
                                )

                        )

                )

        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => es
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => RESERVED
                    [1] => by-nc-nd/4.0
                )

        )

)