Array
(
    [0] => stdClass Object
        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 97
                )

        )

    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 999
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => Management of the documentary contents in the area of advertising and public relations@en
                    [1] => Gestión de los contenidos documentales en el ámbito de la publicidad y las relaciones públicas@es
                )

        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => The documentary management systems offered by the advertising agencies are analysed, together with the way in which the lack of information is resolved by those who do not have their own documentation centre. A series of information sources used in the creation of advertising is provided. The current reality of documentation in the advertising sector is covered and options are proposed for improving the documentary techniques which should be used in advertising campaigns, such as the planning tools or the data furnished by the public relations departments. It is concluded that the role of the information and documentation professional is to collect, organize and provide information on the product, the competition and the consumer of each project@en
                    [1] => Se analizan los sistemas de gestión documental que ofrecen algunas agencias de publicidad y cómo resuelven las carencias informativas aquellas que carecen de centro de documentación. Se ofrecen algunas fuentes de información empleadas en la creación publicitaria. Se muestra la realidad actual de la documentación en el área de la publicidad y se proponen opciones para mejorar las técnicas documentales que se deben usar en las campañas publicitarias, como es el trabajo del planner o los datos facilitados por los gabinetes de relaciones públicas. Se concluye que la labor del documentalista es recoger, organizar y proporcionar información sobre el producto, la competencia y el consumidor para cada proyecto@es
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => Juan Carlos Marcos Recio
                    [1] => Juan Miguel Sánchez Vigil
                    [2] => Belén Fernández Fuentes
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                )

        )

    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 11
                    [nr] => 2
                    [year] => 2005
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2005-06-01
                )

        )

    [8] => stdClass Object
        (
            [DOI] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => DOI
                            [value] => Array
                                (
                                    [0] => 10.54886/scire.v11i2.1522
                                )

                        )

                )

        )

    [9] => stdClass Object
        (
            [http] => Array
                (
                    [0] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/scire/article/view/1522
                                )

                        )

                    [1] => stdClass Object
                        (
                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://www.ibersid.eu/ojs/index.php/scire/article/view/1522/1500
                                )

                        )

                )

        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => es
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => RESERVED
                    [1] => by-nc-nd/4.0
                )

        )

)