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        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 19
                )

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    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 765
                )

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    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => MARKETING OF RELATIONSHIP FOR THE INFORMATION UNITS MANAGEMENT@en
                    [1] => MARKETING DE RELACIONAMENTO PARA A GESTÃO DE UNIDADES DE INFORMAÇÃO@pt
                )

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    [3] => stdClass Object
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            [abstract] => Array
                (
                    [0] => This article approaches aspects of the Traditional Marketing and the Relationship of Marketing for the Management of Units of Information. It adopts the concept of Gordon (1999), for reflecting with clarity the paradigm of this area for years 90, or either, of the fidelization of customers, through a lasting relationship. It emphasizes that the applicability of the marketing of relationship in units of information is important, where the user is considered the direct and individual target of the services offered for the units of information.@en
                    [1] => Este artigo aborda aspectos do Marketing Tradicional e do Marketing de Relacionamento para a Gestão de Unidades de Informação. Adota o conceito de Gordon (1999), por refletir com clareza o paradigma dessa área para os anos 90, ou seja, o da fidelização de clientes, através de um relacionamento duradouro. Enfatiza que a aplicabilidade do marketing de relacionamento em unidades de informação é importante, onde o usuário é considerado o alvo direto e individual dos serviços ofertados pelas unidades de informação.@pt
                )

        )

    [4] => stdClass Object
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            [author] => Array
                (
                    [0] => Angela M Oliveira
                    [1] => Edmeire C Pereira
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                )

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    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 13
                    [nr] => 2
                    [year] =>  2003
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2003-06-30
                )

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                    [0] => stdClass Object
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                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => https://periodicos.ufpb.br/ojs2/index.php/ies/article/view/89
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                    [1] => stdClass Object
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                            [type] => HTTP
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                                    [0] => https://periodicos.ufpb.br/ojs2/index.php/ies/article/view/89/1556
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        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => pt
                )

        )

    [11] => stdClass Object
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            [license] => Array
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