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    [1] => stdClass Object
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            [section] => stdClass Object
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                    [section] => 688
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    [2] => stdClass Object
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            [title] => Array
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                    [0] => OS 4Ps DO COMPOSTO DE MARKETING NA LITERATURA DE CIÊNCIA DA INFORMAÇÃO@pt
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    [3] => stdClass Object
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            [abstract] => Array
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                    [0] => The paper anal)´zes 60 dOCIll/lelltsabollt the 4Ps of marketing mix in libraries ill IlIforma/iollScience literatllrefrom 1975to 1995, in order to knolV the writers and IIOIVmall)´ have IVrittellabollt the topic. It also asks s/lch q/lestions as: WIIOlVasthe pioneer? Who was the pioneer toadd Ps? It sholVs a cllronolog)´ of the reviewed doc/llllents and it comments on the 4Ps, ands/lggests the adoption of the most cOlllpletedaddition proposal presented in order to gllarantee library future.@en
                    [1] => Analisa 60 documentos sobre os 4Ps do composto de marketing em unidades de informação da literatura de Ciência da Informação no período de 1975 a 1995, para conhecer quantos e quais autores escreveram sobre o tema, qual o pioneiro, quem foi o pioneiro a propor adição de Ps. Apresenta a cronologia dos documentos estudados e discute 4Ps do composto de marketing. Propõe a adoção da mais completa proposta analisada como forma de garantir o futuro das unidades de informação.@pt
                )

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    [4] => stdClass Object
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            [author] => Array
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                    [0] => Sueli Angelica do AMARAL
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                    [0] => Composto de marketing@pt
                    [1] => Marketing mix@pt
                    [2] => Composto mercadológico@pt
                    [3] => Unidades de informação@pt
                    [4] => Marketing mix@en
                    [5] => Information agencies@en
                )

        )

    [6] => stdClass Object
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            [source] => stdClass Object
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                    [vol] => 12
                    [nr] => 2
                    [year] => 2000
                    [theme] => 
                )

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    [7] => stdClass Object
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            [datePub] => Array
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                    [0] => 2022-07-25
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            [http] => Array
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                            [type] => HTTP
                            [value] => Array
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                                    [0] => https://periodicos.puc-campinas.edu.br/transinfo/article/view/6471
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                    [1] => stdClass Object
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                                    [0] => https://periodicos.puc-campinas.edu.br/transinfo/article/view/6471/4148
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    [10] => stdClass Object
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            [language] => Array
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                    [0] => pt
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    [11] => stdClass Object
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            [license] => Array
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                    [0] => Copr
                    [1] => CCBY4.0
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