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                            [identifier] => oai:ojs.revistas.ufg.br:article/23506
                            [datestamp] => 2016-01-25T11:47:17Z
                            [setSpec] => Array
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                                    [0] => ci:ART
                                    [1] => driver
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                                (
                                    [title] => Array
                                        (
                                            [0] => The advertising representation in the symbolic-technological context of the era of access
                                            [1] => La representación publicitaria en el contexto simbólico-tecnológico de la era del acceso
                                            [2] => A representação publicitaria no contexto simbólico-tecnológico da era do acesso
                                        )

                                    [creator] => Romera, César San Nicolás
                                    [subject] => Array
                                        (
                                            [0] => Advertising.cultural industry. social comunication.mass media.ordinary culture.
                                            [1] => Publicidad. Industria cultural. Comunicación social. Mass media. Cultura cotidiana.
                                        )

                                    [description] => Array
                                        (
                                            [0] => The aim of this article is to develop crucial points in order to analyze and describe the evolution of social and life styles as they expressed in the frame of new technologies. In such context, new technologies operate as a structural base for social representation within the professional and symbolic activity of media, and thus it shows to be a key element in order to understand the role of information, persuasion and entertainment discourses in contemporary social imageries.
                                            [1] => En este trabajo pretendemos ofrecer una serie de propuestas descriptivas sobre la evolución o involución - que los sujetos sociales y los estilos de vida experimentan cuando se les aplica el tamiz virtual, estereotipado y estético de las nuevas tecnologías como elemento catalizador de la representación, dentro del mundo audiovisual de la industria de la comunicación, esto es, dentro de la dimensión informativa, persuasiva y de entretenimento de los imaginarios sociales actuales.  
                                        )

                                    [publisher] => Universidade Federal de Goiás
                                    [date] => 2013-05-03
                                    [type] => Array
                                        (
                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                        )

                                    [format] => application/pdf
                                    [identifier] => Array
                                        (
                                            [0] => https://revistas.ufg.br/ci/article/view/23506
                                            [1] => 10.5216/c&i.v4i1/2.23506
                                        )

                                    [source] => Array
                                        (
                                            [0] => Comunicação & Informação; v. 4 n. 1/2 (2001); 59-69
                                            [1] => 2317-675X
                                            [2] => 1415-5842
                                            [3] => 10.5216/c&i.v4i1/2
                                        )

                                    [language] => por
                                    [relation] => https://revistas.ufg.br/ci/article/view/23506/14028
                                )

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