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                    [0] => Social merchandising in the Brazilian soap opera@en
                    [1] => Merchandising social en la telenovela brasileña@es
                    [2] => Merchandising social na telenovela brasileira@pt
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                    [0] => Fíeginning in the late 1980´s a new kind of propaganda campaign sprungup in brazilian television: social merchandising. Because of the lack ofinterest of the government, television soap-operas began to incorporatewith-in the plot of the story campaigns of public intevest. The soap-opera “Explode coração" for example dedicated a systematic campaign for lostchildren.@en
                    [1] => A partir do final dos anos 80 surge um novo tipo de propaganda na televisão brasileira: o merchandising social. Aproveitando o descaso dos governantes do País, as telenovelas começam a incorporar em sua trama certas campanhas de interesse público. A novela "Explode Coração", por exemplo, dedicou-se a uma sistemática campanha em favor das crianças desaparecidas.@pt
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                    [0] => Lisandro Nogueira
                    [1] => Lourival Belém Júnior
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    [5] => stdClass Object
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            [subject] => Array
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                    [0] => Merchandising. brazilian television. soap-opera. political propaganda.@en
                    [1] => Merchandising. televisão brasileira. telenovela. propaganda política.@pt
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                    [nr] => 1
                    [year] => 1998
                    [theme] => 
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                                    [0] => 10.5216/c
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                                    [0] => https://revistas.ufg.br/ci/article/view/22751
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