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                            [identifier] => oai:ojs.revistas.ufg.br:article/22751
                            [datestamp] => 2016-01-19T11:42:07Z
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                                (
                                    [title] => Array
                                        (
                                            [0] => Social merchandising in the Brazilian soap opera
                                            [1] => Merchandising social en la telenovela brasileña
                                            [2] => Merchandising social na telenovela brasileira
                                        )

                                    [creator] => Array
                                        (
                                            [0] => Nogueira, Lisandro
                                            [1] => Belém Júnior, Lourival
                                        )

                                    [subject] => Array
                                        (
                                            [0] => merchandising. brazilian television. soap-opera. political propaganda.
                                            [1] => Merchandising. Televisão brasileira. Telenovela. Propaganda política.
                                        )

                                    [description] => Array
                                        (
                                            [0] => Fíeginning in the late 1980's a new kind of propaganda campaign sprungup in brazilian television: social merchandising. Because of the lack ofinterest of the government, television soap-operas began to incorporatewith-in the plot of the story campaigns of public intevest. The soap-opera “Explode coração" for example dedicated a systematic campaign for lostchildren.
                                            [1] => A partir do final dos anos 80 surge um novo tipo de propaganda na televisão brasileira: o merchandising social. Aproveitando o descaso dos governantes do País, as telenovelas começam a incorporar em sua trama certas campanhas de interesse público. A novela "Explode Coração", por exemplo, dedicou-se a uma sistemática campanha em favor das crianças desaparecidas.    
                                        )

                                    [publisher] => Universidade Federal de Goiás
                                    [date] => 2013-02-22
                                    [type] => Array
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                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
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                                    [format] => application/pdf
                                    [identifier] => Array
                                        (
                                            [0] => https://revistas.ufg.br/ci/article/view/22751
                                            [1] => 10.5216/c&i.v1i1.22751
                                        )

                                    [source] => Array
                                        (
                                            [0] => Comunicação & Informação; v. 1 n. 1 (1998); 114-119
                                            [1] => 2317-675X
                                            [2] => 1415-5842
                                            [3] => 10.5216/c&i.v1i1
                                        )

                                    [language] => por
                                    [relation] => https://revistas.ufg.br/ci/article/view/22751/13539
                                )

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