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                    [0] => Marketing activities to promote information services: research about SONAR-INIS and SERVIR-INIS of CIN/CNEN@en
                    [1] => Atividades de marketing na promoção de serviços de informação: pesquisa sobre o SONAR-ISIS e o SERVIR-IBNIS do CIN/CNEN@pt
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                    [0] => Marketing activities to promote information services: research about SONAR-INIS and SERVIR-INIS of CIN/CNEN Exploratory field research that confirms the marketing administration philosophy in Nuclear Information Center (CIN) of National Commission of Nuclear Energy (CNEN), by analyzing marketing activities referring to SONAR-INIS (current awareness) and SERVIR-INIS (provision of copies). The promotional activities were appropriate, but guidelines to improve the marketing process. Recommendations and suggestions to develop future studies are presented.@en
                    [1] => Pesquisa de campo exploratória confirmou a filosofia administrativa orientada para o mercado no Centro de Informações Nucleares – CIN, da Comissão Nacional de Energia Nuclear - CNEN, analisando as atividades de marketing referentes à promoção do SONARINIS (de atualização corrente) e do SERVIR-INIS (fornecimento de cópias), para avaliar o impacto dessas atividades quanto ao uso dos serviços pelos seus usuários reais. As atividades promocionais eram adequadas, mas foram apresentadas propostas, visando aprimorar o processo promoção/ comunicação, algumas recomendações e sugestões para futuros estudos.@pt
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