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                            [identifier] => oai:ojs.revistaacbsc.emnuvens.com.br:article/393
                            [datestamp] => 2009-07-31T19:09:04Z
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                                (
                                    [title] => Divulgação do Curso de Biblioteconomia da FURG nos munícipios de Rio Grande, Santa Vitória do Palmar e São José do Norte Marketing about FURG Librarianship Course in the cities Rio Grande, Santa Vitória do Palmar and São José do Norte  p. 171-179
                                    [creator] => Array
                                        (
                                            [0] => Miranda, Angélica Conceição Dias
                                            [1] => Troca, Jamila Avila
                                            [2] => Cunha, Josiane Fonseca da
                                            [3] => Silva, Magale da
                                            [4] => Baptista, Michele Marques
                                        )

                                    [subject] => Array
                                        (
                                            [0] => Curso de Biblioteconomia
                                            [1] => Divulgação profissional
                                            [2] => Marketing social
                                        )

                                    [description] => O artigo aborda fatores e características do Curso de Biblioteconomia da FURG, define o conceito de marketing social, expõe a metodologia usada na execução do Projeto, demonstra os resultados obtidos após a divulgação do Curso nos municípios propostos e, por fim, apresenta as considerações finais.

Abstract:
This article approaches factors and characteristics of the course of Biblioteconomia of the FURG, it defines the concept of social marketing, it displays the methodology used in the execution of the present project, demonstrates to the results gotten after the spreading of the Course in the
considered cities and, finally, it presents the conclusions. Keywords: Library Science Course; Librarianship; Marketing - Librarianship; Social marketing
                                    [publisher] => Associação Catarinense de Bibliotecários
                                    [date] => 2005-08-25
                                    [type] => Array
                                        (
                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
                                            [2] => Artigo avaliado pelos Pares
                                            [3] => Investigação histórica; Descritiva
                                        )

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                                            [0] => text/html
                                            [1] => application/pdf
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                                    [identifier] => https://revista.acbsc.org.br/racb/article/view/393
                                    [source] => Array
                                        (
                                            [0] => Revista ACB; v. 7 n. 2 (2002): Anais do 21 Painel Biblioteconomia em Santa Catarina 2002 - ISSN 1414-0594; 171-179
                                            [1] => 1414-0594
                                        )

                                    [language] => por
                                    [relation] => Array
                                        (
                                            [0] => https://revista.acbsc.org.br/racb/article/view/393/485
                                            [1] => https://revista.acbsc.org.br/racb/article/view/393/486
                                        )

                                    [rights] => Copyright (c) 2014 Revista ACB
                                )

                        )

                )

        )

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