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    [0] => stdClass Object
        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 69
                )

        )

    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 447
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => Una propuesta de marketing para un archivo institucional@es
                )

        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => El presente trabajo analiza la enseñanza de la archivología tradicional,  y su direccionalidad al manejo y uso de los acervos históricos,  haciendo que la institución valorice poco la acción del archivista en  las demás fases del ciclo de  vida del documento. En consecuencia, propone un programa de marketing, direccionado  específicamente a la promoción, mostrando los beneficios del uso de la  información archivística en la práctica administrativa y en la toma de  decisiones. -- This work analyzes the traditional archival practices and proposes  innovations  about this topic. The traditional archivist education and  training process  underlines  the treatment and use of the historical  documents. In this  address,  the Institution do not pay attention to  the archivist working process developed  during the other phases of the  life cycle of historical documents. For this  reason, this work proposes  a program of marketing, focusing mainly on  promotional issues.  Stressing  on the benefits of using the historical archive information,  this work is very useful to improve administrative practices such as  planning and  taking  decisions.@es
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => Vanderlei Batista dos Santos
                )

        )

    [5] => stdClass Object
        (
            [subject] => Array
                (
                    [0] => Archivos@es
                    [1] => Gestión de documentos@es
                    [2] => Mercadeo@es
                    [3] => Archivología@es
                    [4] => Administración de archivos@es
                    [5] => Archivistas@es
                    [6] => Archives@es
                    [7] => Records management@es
                    [8] => Marketing@es
                    [9] => Archivistics@es
                    [10] => Archives administration@es
                    [11] => Archivists@es
                )

        )

    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 4
                    [nr] => núm.
                    [year] => 2007
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2007-03-13
                )

        )

    [8] => stdClass Object
        (
            [DOI] => Array
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                )

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    [9] => stdClass Object
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                    [0] => stdClass Object
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                            [type] => HTTP
                            [value] => Array
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                                    [0] => http://revistas.pucp.edu.pe/index.php/alexandria/article/view/346
                                )

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                    [1] => stdClass Object
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                                    [0] => http://revistas.pucp.edu.pe/index.php/alexandria/article/view/346/337
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        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => es
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => RESERVED
                    [1] => http://creativecommons.org/licenses/by/4.0
                )

        )

)