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                            [identifier] => oai:raco.cat:article/382117
                            [datestamp] => 2022-07-15T07:24:16Z
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                                    [title] => Array
                                        (
                                            [0] => The football digital narrative. Disintermediation of the agenda through the clubs’ social networks
                                            [1] => La narrativa digital del fútbol. Desintermediación de la agenda a través de las redes sociales de los clubes
                                        )

                                    [creator] => Ballesteros-Herencia, Carlos
                                    [subject] => Array
                                        (
                                            [0] => Digital narrative
                                            [1] => Disintermediation
                                            [2] => News agenda
                                            [3] => Digital engagement
                                            [4] => Social networks
                                            [5] => Football clubs
                                            [6] => Narrativa digital
                                            [7] => Desintermediación
                                            [8] => Agenda informativa
                                            [9] => Compromiso digital
                                            [10] => Redes sociales
                                            [11] => Clubes de fútbol
                                        )

                                    [description] => Array
                                        (
                                            [0] => Spanish First Division football clubs use a wide variety of social networks, allowing them to reach their global audiences directly. The objective of this research was to describe the digital narratives that clubs use in their aspects of hypertextuality, multimedia, interaction and informational agenda. To do this, a sample of 6,000 messages captured automatically and manually from the official pages on Facebook, Twitter and Instagram of the twenty clubs of the Professional Football League was analyzed, detecting a complete narrative structure that develops cyclically around a central event, the competition, and some main characters, the players, to build the club’s identity through a combination of multiple digital resources. It was possible to detect and describe differences between the content and formats most frequently published by the clubs on their networks and those that received greater digital engagement from users. 
                                            [1] => Los clubes de fútbol españoles de Primera División utilizan una amplia variedad de redes sociales, lo que les permite llegar directamente a sus públicos globales. El objetivo de esta investigación fue describir las narrativas digitales que emplean los clubes en sus aspectos de hipertextualidad, multimedialidad, interacción y agenda informativa. Para ello, se analizó una muestra de 6.000 mensajes capturados automática y manualmente de las páginas oficiales en Facebook, Twitter e Instagram de los veinte clubes de la Liga de Fútbol Profesional, detectándose una completa estructura narrativa que se desarrolla cíclicamente en torno a un acontecimiento central, la competición, y a unos personajes principales, los jugadores, para construir la identidad del club mediante una combinación de múltiples recursos digitales. Se pudieron detectar y describir diferencias entre los contenidos y formatos más frecuentemente publicados por los clubes en sus redes y los que recibieron un mayor engagement digital por parte de los usuarios. 
                                        )

                                    [publisher] => Universitat Pompeu Fabra
                                    [date] => 2021
                                    [type] => Array
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                                            [0] => info:eu-repo/semantics/article
                                            [1] => info:eu-repo/semantics/publishedVersion
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                                    [format] => application/pdf
                                    [identifier] => Array
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                                            [0] => http://raco.cat/index.php/Hipertext/article/view/382117
                                            [1] => 1695-5498
                                            [2] => 10.31009/hipertext.net.2021.i22.08
                                        )

                                    [source] => RACO (Revistes Catalanes amb Accés Obert)
                                    [relation] => Array
                                        (
                                            [0] => Hipertext.net, 2021, No 22 (2021)
                                            [1] => Hipertext.net, 2021, Núm. 22 (2021)
                                            [2] => Hipertext.net, 2021, Núm. 22 (2021)
                                            [3] => http://raco.cat/index.php/Hipertext/article/view/382117/481288
                                        )

                                    [rights] => Array
                                        (
                                            [0] => Derechos de autor 2021 Carlos Ballesteros-Herencia
                                            [1] => http://creativecommons.org/licenses/by-nc-nd/4.0
                                            [2] => info:eu-repo/semantics/openAccess
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