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    [0] => stdClass Object
        (
            [journal] => stdClass Object
                (
                    [id_jnl] => 85
                )

        )

    [1] => stdClass Object
        (
            [section] => stdClass Object
                (
                    [section] => 341
                )

        )

    [2] => stdClass Object
        (
            [title] => Array
                (
                    [0] => Monetization in digital advertising: interactivity for HbbTV@en
                    [1] => Monetización en publicidad digital: interactividad para HbbTV@es
                )

        )

    [3] => stdClass Object
        (
            [abstract] => Array
                (
                    [0] => HbbTV promotes interactivity. In this study we analyzed the results of a synchronous series of interactive advertising campaigns conducted in 2016 by Henkel on a television channel in Spain. The campaigns were four different proposals in panels measuring CTR. It was supplied to the television a sample with four ads of a beauty product of Henkel. It was observed that the viewer tends to click on the legal warning button (the green button), and that there is a relationship between the average video playback time in seconds and the willingness to participate and a balance between the different campaigns at the time to push the viewer’s click.@en
                    [1] => El HbbTV promueve la interactividad. En esta investigación analizamos los resultados de una serie sincrónica de campañas de publicidad interactiva llevada a cabo en 2016 por parte de Henkel en un canal de televisión en España. Las campañas eran cuatro propuestas diferenciadas en los paneles de medida de CTR. Se suministró a la cadena de televisión una muestra con cuatro anuncios de un producto de belleza de Henkel. Se observó que elt elespectador tiende a clicar el botón de aviso legal (el botón verde), y que existe una relación entre el tiempo promedio de reproducción del vídeo en segundos y la voluntad de querer participar y un equilibrio entre las diferentes campañas a la hora de impulsar el clic del telespectador.@es
                )

        )

    [4] => stdClass Object
        (
            [author] => Array
                (
                    [0] => Joan Francesc Fondevila Gascón
                    [1] => Jordi Botey López
                    [2] => Josep Rom Rodríguez
                    [3] => Fátima Vila
                )

        )

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        (
            [subject] => Array
                (
                )

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    [6] => stdClass Object
        (
            [source] => stdClass Object
                (
                    [vol] => 
                    [nr] => 
                    [year] => 
                    [theme] => 
                )

        )

    [7] => stdClass Object
        (
            [datePub] => Array
                (
                    [0] => 2018
                )

        )

    [8] => stdClass Object
        (
            [DOI] => Array
                (
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    [9] => stdClass Object
        (
            [http] => Array
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                    [0] => stdClass Object
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                            [type] => HTTP
                            [value] => Array
                                (
                                    [0] => http://raco.cat/index.php/Hipertext/article/view/10.31009-hipertext.net.2018.i16.06
                                )

                        )

                )

        )

    [10] => stdClass Object
        (
            [language] => Array
                (
                    [0] => es
                )

        )

    [11] => stdClass Object
        (
            [license] => Array
                (
                    [0] => stdClass Object
                        (
                            [@xml:lang] => es-ES
                            [#text] => info:eu-repo/semantics/openAccess
                        )

                )

        )

)